Confessions of a Digital Window Shopper
Why does abandoning online shopping carts bring us so much joy?
7 min readAug 1, 2023
To me, there is little as comforting, as joyous as clicking with abandon around an online shop and hitting Add to Basket. Over and over. Building an order, maybe even copy-and-pasting a discount code. Viewing the cart as a whole, proceeding to checkout, assessing the damage, nodding with…
